THE CONVICTION

GAMES

$5M in Monthly Email Revenue. No Discount-blasting.

Just Conviction-building.

$5M in Monthly Email Revenue. No Discount-blasting.

Just Conviction-building.

$5M in Monthly Email Revenue. No Discount-blasting.

Just Conviction-building.

Hosted by Email Engineers, a Klaviyo Partner agency

Transforming email marketing for 20 brands in 2025:

What’s The Conviction Games?

A letter from

Matias "Matt" Perelli

The Conviction Games is a bold experiment to redefine what email marketing can achieve.

Over the next year, I’m challenging myself and my team to help a select group of eCommerce brands generate $5M in monthly revenue through Conviction-building emails.

This is about rewriting the rules.

It’s about leaving behind the outdated tactics that plague email marketing:

Uninspiring emails that drag out the sales process, forcing customers to hesitate instead of act.

Emails that inspire no emotion, no connection, and no action.

Over-relying on coupons, popularized by brands who play the “Make sales” game, and not the “Make money” game.

Instead, we’re creating emails that move people.

Emails that make customers feel Trust, feel Desire. Feel Conviction.

Stacking those emotions until they’re compelled to act—not because of a discount, but because they believe in your product and your brand.

This is how we transform “maybe” into “yes” without slashing margins.

By the end of 2025 we will take charge of 20 brand’s Conviction-building email marketing strategy simultaneously, while shooting to generate $5m cumulative per month.

It won’t be easy.

But it will be rewarding.

The Rules

Capping Monthly Spots

Unlimited scale equals unlimited stress—and we don’t play that game. To ensure exceptional service delivery while onboarding 20 new brands by the end of the year, we’ll take no more than two clients per month. Some months, we may onboard just one. This keeps our focus sharp and our quality uncompromised.

No Direct Competitors

We work with only one brand per vertical targeting the same audience. For instance, we might partner with two supplement brands, but only if their customer bases are entirely distinct. Your strategy stays yours—no overlap, no conflict.

No Marketing By Committee

We believe in decisive action, not drawn-out debates. That’s why we require a single point of contact who can make swift, informed decisions. If your strategy needs approval from a dozen stakeholders, we’re not the right fit.

No Competitor Copycatting

Conviction-building isn’t about mimicking the competition. We won’t partner with brands that just want to “spy” and replicate someone else’s strategy. Instead, we focus on crafting unique messaging that connects deeply with your audience—and that’s what makes it so powerful.

Real-Time Leaderboard

COMING SOON

What Conviction-Building Has Done To Other 7-9 Figure eCommerce Brands

8-figure sauna retailer. 45% of revenue comes from email marketing.
Getting customers to spend $8,000 online isn’t easy. It demands massive Trust—and that’s where we stepped in.By shifting from weekly coupon blasts to a Conviction-building strategy, we transformed their email marketing results. Before, email contributed just 25% of their revenue. Today, it’s 43%—and in some months, as high as 50%.
[Redacted]: 7-figure lighting brand.
According to Klaviyo’s benchmarks, new flows and campaigns are converting better than 99% of their peers. Email marketing now accounts for up to 38% of revenue (previously. 13%)
[Redacted]: 8-figure brand.
Despite having a small list of 6,000 subscribers, we’re generating massive sales from campaigns using Conviction-building.
[Redacted]: 7-figure brand.
New welcome flow converts twice more subscribers into subscribers. Old/left: set up by another agency. New/right: Set up by Email Engineers using Conviction-building.
[Redacted]: 8-figure brand.
Using Conviction-building to achieve a ROAS of 482 and 195 with postcard marketing (to a warm list of potential customers).
8-figure sauna retailer. 45% of revenue comes from email marketing.
Getting customers to spend $8,000 online isn’t easy. It demands massive Trust—and that’s where we stepped in.By shifting from weekly coupon blasts to a Conviction-building strategy, we transformed their email marketing results. Before, email contributed just 25% of their revenue. Today, it’s 43%—and in some months, as high as 50%.
[Redacted]: 7-figure lighting brand.
According to Klaviyo’s benchmarks, new flows and campaigns are converting better than 99% of their peers. Email marketing now accounts for up to 38% of revenue (previously. 13%)
[Redacted]: 8-figure brand.
Despite having a small list of 6,000 subscribers, we’re generating massive sales from campaigns using Conviction-building.
[Redacted]: 7-figure brand.
New welcome flow converts twice more subscribers into subscribers. Old/left: set up by another agency. New/right: Set up by Email Engineers using Conviction-building.
[Redacted]: 8-figure brand.
Using Conviction-building to achieve a ROAS of 482 and 195 with postcard marketing (to a warm list of potential customers).
8-figure sauna retailer. 45% of revenue comes from email marketing.
Getting customers to spend $8,000 online isn’t easy. It demands massive Trust—and that’s where we stepped in.By shifting from weekly coupon blasts to a Conviction-building strategy, we transformed their email marketing results. Before, email contributed just 25% of their revenue. Today, it’s 43%—and in some months, as high as 50%.
[Redacted]: 7-figure lighting brand.
According to Klaviyo’s benchmarks, new flows and campaigns are converting better than 99% of their peers. Email marketing now accounts for up to 38% of revenue (previously. 13%)
[Redacted]: 8-figure brand.
Despite having a small list of 6,000 subscribers, we’re generating massive sales from campaigns using Conviction-building.
[Redacted]: 7-figure brand.
New welcome flow converts twice more subscribers into subscribers. Old/left: set up by another agency. New/right: Set up by Email Engineers using Conviction-building.
[Redacted]: 8-figure brand.
Using Conviction-building to achieve a ROAS of 482 and 195 with postcard marketing (to a warm list of potential customers).
8-figure sauna retailer. 45% of revenue comes from email marketing.
Getting customers to spend $8,000 online isn’t easy. It demands massive Trust—and that’s where we stepped in.By shifting from weekly coupon blasts to a Conviction-building strategy, we transformed their email marketing results. Before, email contributed just 25% of their revenue. Today, it’s 43%—and in some months, as high as 50%.
[Redacted]: 7-figure lighting brand.
According to Klaviyo’s benchmarks, new flows and campaigns are converting better than 99% of their peers. Email marketing now accounts for up to 38% of revenue (previously. 13%)
[Redacted]: 8-figure brand.
Despite having a small list of 6,000 subscribers, we’re generating massive sales from campaigns using Conviction-building.
[Redacted]: 7-figure brand.
New welcome flow converts twice more subscribers into subscribers. Old/left: set up by another agency. New/right: Set up by Email Engineers using Conviction-building.
[Redacted]: 8-figure brand.
Using Conviction-building to achieve a ROAS of 482 and 195 with postcard marketing (to a warm list of potential customers).

8-figure sauna retailer. 45% of revenue comes from email marketing.
Getting customers to spend $8,000 online isn’t easy. It demands massive Trust—and that’s where we stepped in.By shifting from weekly coupon blasts to a Conviction-building strategy, we transformed their email marketing results. Before, email contributed just 25% of their revenue. Today, it’s 43%—and in some months, as high as 50%.
[Redacted]: 7-figure lighting brand.
According to Klaviyo’s benchmarks, new flows and campaigns are converting better than 99% of their peers. Email marketing now accounts for up to 38% of revenue (previously. 13%)
[Redacted]: 8-figure brand.
Despite having a small list of 6,000 subscribers, we’re generating massive sales from campaigns using Conviction-building.
[Redacted]: 7-figure brand.
New welcome flow converts twice more subscribers into subscribers. Old/left: set up by another agency. New/right: Set up by Email Engineers using Conviction-building.
[Redacted]: 8-figure brand.
Using Conviction-building to achieve a ROAS of 482 and 195 with postcard marketing (to a warm list of potential customers).
8-figure sauna retailer. 45% of revenue comes from email marketing.
Getting customers to spend $8,000 online isn’t easy. It demands massive Trust—and that’s where we stepped in.By shifting from weekly coupon blasts to a Conviction-building strategy, we transformed their email marketing results. Before, email contributed just 25% of their revenue. Today, it’s 43%—and in some months, as high as 50%.
[Redacted]: 7-figure lighting brand.
According to Klaviyo’s benchmarks, new flows and campaigns are converting better than 99% of their peers. Email marketing now accounts for up to 38% of revenue (previously. 13%)
[Redacted]: 8-figure brand.
Despite having a small list of 6,000 subscribers, we’re generating massive sales from campaigns using Conviction-building.
[Redacted]: 7-figure brand.
New welcome flow converts twice more subscribers into subscribers. Old/left: set up by another agency. New/right: Set up by Email Engineers using Conviction-building.
[Redacted]: 8-figure brand.
Using Conviction-building to achieve a ROAS of 482 and 195 with postcard marketing (to a warm list of potential customers).
8-figure sauna retailer. 45% of revenue comes from email marketing.
Getting customers to spend $8,000 online isn’t easy. It demands massive Trust—and that’s where we stepped in.By shifting from weekly coupon blasts to a Conviction-building strategy, we transformed their email marketing results. Before, email contributed just 25% of their revenue. Today, it’s 43%—and in some months, as high as 50%.
[Redacted]: 7-figure lighting brand.
According to Klaviyo’s benchmarks, new flows and campaigns are converting better than 99% of their peers. Email marketing now accounts for up to 38% of revenue (previously. 13%)
[Redacted]: 8-figure brand.
Despite having a small list of 6,000 subscribers, we’re generating massive sales from campaigns using Conviction-building.
[Redacted]: 7-figure brand.
New welcome flow converts twice more subscribers into subscribers. Old/left: set up by another agency. New/right: Set up by Email Engineers using Conviction-building.
[Redacted]: 8-figure brand.
Using Conviction-building to achieve a ROAS of 482 and 195 with postcard marketing (to a warm list of potential customers).
8-figure sauna retailer. 45% of revenue comes from email marketing.
Getting customers to spend $8,000 online isn’t easy. It demands massive Trust—and that’s where we stepped in.By shifting from weekly coupon blasts to a Conviction-building strategy, we transformed their email marketing results. Before, email contributed just 25% of their revenue. Today, it’s 43%—and in some months, as high as 50%.
[Redacted]: 7-figure lighting brand.
According to Klaviyo’s benchmarks, new flows and campaigns are converting better than 99% of their peers. Email marketing now accounts for up to 38% of revenue (previously. 13%)
[Redacted]: 8-figure brand.
Despite having a small list of 6,000 subscribers, we’re generating massive sales from campaigns using Conviction-building.
[Redacted]: 7-figure brand.
New welcome flow converts twice more subscribers into subscribers. Old/left: set up by another agency. New/right: Set up by Email Engineers using Conviction-building.
[Redacted]: 8-figure brand.
Using Conviction-building to achieve a ROAS of 482 and 195 with postcard marketing (to a warm list of potential customers).

Ready To Play?

Save your spot

Spots for The Conviction Games are limited and capped at 1 or 2 a month.

Openings are announced first to my newsletter subscribers, where I share real-time updates, results, and insights into the $5M challenge.

If you want to start using Conviction-building and start playing the “Make money” game rather than the “Make sales” game—you’ll want to secure your spot when the next opening drops.

THE CONVICTION GAMES

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